People of the Future

Challenge & Goal

Drive qualified ticket sales and attendance while re-engaging attendees from the first edition to return for the second event. The strategy focused on building awareness and conversion through a multi-channel digital campaign.

Solution

Developed and executed a full social media campaign which included influencer collaborations, attendee spotlights, countdown content, and throwback teasers, alongside a redesigned landing page optimized for checkout flow and group registrations.

Outcome

Exceeded the attendance goal by 33%, while also attracting sponsor interest for the event.