Shelved.

Challenge

Build an abstract Brooklyn bookstore brand using a mix of AI tools, creating a cohesive identity across social media, website, merch, and digital experiences. The concept focused on blending the warmth of book culture with the way modern audiences engage with stories online.

Contributions

Researched the audience and storytelling direction, then used multiple AI tools to develop the brand identity, website, merch, social content, and a branded AI assistant integrated into the overall experience.

Outcome

Created a visually cohesive bookstore brand with a strong personality that felt authentic to its target audience and mission. The project successfully showcased how multiple AI tools can work together to build an immersive, modern brand ecosystem.